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Four Paws Up - $15,000
- Named as presenter of the event: ie: “your company” Presents ‘Wally’s Week NYC’”
- Press release distributed to national and regional media announcing exclusive “presented by” sponsorship of “Wally’s Weeks NYC” by ”your company.”
- “Your company’s” logo incorporated in prominent positions on all signage and “your company” clearly singled out as presenter of "Wally's Weeks" in all media announcements and releases.
- ”Your companys’” logos featured prominently at all book signings and readings along with sponsorship adoption bag products
- ”Your company’s” brochures/pamphlets/coupons, etc. included in the adoption bag at “your company's” discretion and likewise made available at book signings readings and presentations.
- Adoption bags feature ”your company’s” logos, minimum 5 inches high
- ”Your company” can add up to four items to the adoption bag at the company's discretion.
- Prominent signage on the “Wally Mobile”
- No directly competitive company permitted to participate in “Wally’s Week NYC”. “Your company” exclusive “your company’s products” manufacturer/sponsor of "Wally's Week NYC."
- ”Your company’s” representatives welcomed and encouraged to participate in all media events and adoption bag presentations
- Free advertising space on the “Wally’s Week” web-site and cross-referencing on both “Wally’s Week” and Marsha Boulton’s website with your company's website
- Articulation of prominent roll played by “your company” during all media interviews given by Marsha Boulton and Monk including scheduled appearances this fall on Rachel Ray, Martha Stewart Living, The Ellen Show and possibly Oprah. Thanks to ”your company” included on all web sites.
Two Paws Up - $10,000
- Logo included on all signage with other sponsors’ logos
- ”Your company’s” support and sponsorship noted in all press releases and media announcements
- Logo added on adoption bag – maximum two and a half inches
- Up to three items may be added to the adoption bag at your company's discretion
- Signage on the “Wally Mobile”
- ”Your company’s” sponsorship mentioned by Marsha Boulton and Monk during all media interviews, encouraging inclusion in editorial media coverage
- advertising on the “Wally’s Week” web site
Big Lick with Wagging Tail - $5,000
- Logo included on all signage in a cluster with other sponsors’ logos
- Fact that ”your company” is one of "Wally's Week NYC" sponsors mentioned in all press releases and media announcements-
- Logo added on adoption bag with other sponsors' logos – maximum one inch in height
- Two items may be added to the adoption bag at ”your company’s” discretion
Summary of what “Wally’s Week” and Marsha Boulton provide corporate sponsors:
- Good quality canvas adoption bags - one side printed with “Wally’s Week” signage and participating sponsors’ logos and the other with the slogan “Get a life. Give a dog a home,” Sponsor logos featured on the bag in varying sizes and various ways as discussed in the sponsorship buy-in, sponsorship levels section.
- Full-color "Wally's Week" signage, handouts, flyers and ads featuring sponsor-provided logos – designed, printed and distributed
- "Wally's Week" signage placed at shelters, bookstores, libraries and participating retailers as well as handed out (provided) to the media.
- Dedicated “Wally’s Week” website with links to all sponsors websites
- A weekly “Wally’s Week” blog written by Marsha Boulton and featuring sponsors ads and logos
- Co-ordination, packing, storage and delivery of the adoption bags to participating shelters.
- aggressive, professional interaction with media to promote "Wally's Weeks," their sponsors and the promotion's mission to promote dog adoption from recognized shelters and responsible dog ownership
In conjunction with the publicity department at St. Martin’s press:
A complete and comprehensive media blitz, at both the grassroots and national levels, including
- General media press releases
- Direct media contact, interviews, negotiated PSAs with camera-ready artwork to size
- Depending on sponsors’ wishes and budget there is also a possibility of paid advertising in select venues
- Review copies of “Wally’s World” provided to the media
- Dedicated media-relations person for “Wally’s Week,” its sponsors and Marsha Boulton.
- Marsha Boulton and Wally’s protégé, Monk, available for media interviews and photo-ops
- Photo ops at shelters when Marsha and Monk deliver the adoption bags
- Coordinated bookstore signings and readings with photos of adoptable dogs and adoption bag sample with signage featuring sponsors’ logos
- a very effective grassroots promotion with national reach that will deliver (for the promotion and its sponsors) very hard to get editorial media coverage.
Reports to all sponsors with details about media coverage and personalities as well as adoption rates and testimonials from the shelters.
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